The Ask

To build buzz for The Bobby Brown Story movie on BET

The Answer

Engage his fans in Harlem and Atlanta by letting fans literally go inside Bobby’s head. A giant inflatable head doubled as out of home, and when entered delivered an unforgettable  mixed reality experience. An instagrammable moment on steroids.

The Impact

600k+
Total Impressions (on-site)
2.3k+
Went inside the mind of Bobby Brown