The Ask

Celebrate Stephen Curry Fans to create excitement around the Curry Two

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The Answer

Create a surprise pop up fan event built around Stephen Curry. Seeded on social with a video shout out to Dub Nation, the event harnessed the vocal power of Curry fans for the actual shoe drop, culminating in a press conference with Curry.

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The Impact

15.2m+

Total Impressions

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2,079

Social Mentions

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