The Ask

Celebrate Stephen Curry Fans to create excitement around the Curry Two

The Answer

Create a surprise pop up fan event built around Stephen Curry. Seeded on social with a video shout out to Dub Nation, the event harnessed the vocal power of Curry fans for the actual shoe drop, culminating in a press conference with Curry.

The Impact

15.2m+
Total Impressions
2,079
Social Mentions